About

A private practice built on one simple belief, everyone deserves to be seen.

Justin Puch, LPC, founder of Summit Ridge Counseling
Justin Puch, LPC

Hi, I'm Justin.

I'm a Licensed Professional Counselor and the founder of Summit Ridge Counseling. Every day, I get to walk alongside people as they work toward healing, growth, and wholeness, and I genuinely love what I do.

Over the years, I've had the privilege of working with individuals of all ages and from all walks of life. While I enjoy supporting a wide range of clients, my heart is especially drawn to kids, teens, families, and couples. I find real meaning in helping families communicate better, strengthen their relationships, and create healthier patterns together.

Credentials

  • Licensed Professional Counselor (LPC)
  • Gottman Method Trained
  • CBT · ACT
  • Family Court Evaluations
My Approach

Research-backed. Warm in practice. Honest about the work.

I'm trained in helping children and adolescents work through challenges like ADHD, anxiety, depression, oppositional behavior, and the struggles that show up at home or in school. I also have advanced training in the Gottman Method, a research-based approach that helps couples improve communication, deepen connection, and build a more fulfilling life together.

For individuals, I draw primarily on Cognitive Behavioral Therapy (CBT) and Acceptance and Commitment Therapy (ACT). Both are well-researched, practical, and designed to give you real tools. Not just insight.

My approach comes from a place of genuine spirituality, but never in a preachy way. It honors your personal beliefs and story. If faith is an important part of your life, we can integrate that into your sessions. If not, that's completely okay too. My goal is to meet you exactly where you are and help you move toward becoming the healthiest, most whole version of yourself.

I started Summit Ridge Counseling with a simple goal: to create a warm, supportive space where people can find hope, clarity, and healing. Whether you're here for yourself, your child, or your relationship, I'm here to help you feel seen, supported, and equipped for lasting change.

What to Expect

What working together actually looks like.

01

A real first conversation

Before anything else, we talk. I want to understand what brought you here, what you're hoping will change, and whether I'm the right therapist for the job. No pressure either way.

02

A plan that fits you

I don't use a one-size-fits-all protocol. We build an approach around your specific goals, your pace, and the real constraints of your life.

03

Actual tools

Insight is helpful. Tools are better. Expect practical skills you can use between sessions. Not just 50 minutes of talking in a room.

04

Honest check-ins

Every few weeks, we look at what's working and what isn't. If you're not making progress, I want to know, so we can change course.

Insurance

Covered by most major insurers.

I'm in-network with Aetna, Cigna, United Healthcare, Optum, GEHA, and Blue Cross Blue Shield. If you don't see yours listed, reach out. I can often help you check your out-of-network benefits.

Check Your Coverage
Expert Consulting

The work I do beyond the therapy room.

Running a solo practice for years builds a particular kind of knowledge: the gap between what behavioral health organizations need and what actually gets built. I consult with practices, companies, and organizations that want someone who understands both sides.

EHR selection & workflow consulting

Helping behavioral health practices and organizations evaluate, select, and navigate EHR implementation, with an active clinician's perspective on what the documentation actually needs to do. Published a comprehensive 2026 EHR comparison guide covering 7 platforms.

Clinical documentation & payer compliance

As payers deploy AI in utilization review and claims processing, documentation quality has never mattered more. I train clinicians and practices on writing notes that are both clinically honest and algorithmically defensible, and audit existing documentation against payer criteria.

AI readiness for behavioral health organizations

From HIPAA and BAA requirements for clinical AI tools to payer-facing documentation standards and staff training, I help organizations build AI policies that are practical, compliant, and grounded in how clinicians actually work. Authored The AI-Ready Counselor workbook for practitioners.

Provider education & resource development

Developing training materials, guides, and educational content for clinicians, clinical supervisors, and behavioral health teams. I've built a library of provider-facing resources on EHR selection, practice marketing, AI compliance, and clinical documentation, designed for real-world use, not just reading.

Practice growth & marketing strategy

Helping solo and group practices move from "I have a website" to a full-stack visibility strategy, including SEO, AI search optimization, referral network development, Google Business Profile, and the kind of clear positioning that fills a caseload with the right clients.

Insurance navigation & RCM for solo practices

Created Own Your Panel, a tool that helps solo therapists fight insurance underpayments, generate professional appeal letters, and benchmark reimbursement rates. This work grew directly from experiencing the same invisible tax every solo clinician faces.

Available for consulting engagements, advisory roles, and clinical subject-matter expertise.Whether you're a behavioral health technology company, a CMHC navigating EHR implementation, or a practice group trying to build clinical AI policies, I'd like to hear what you're working on. Send me a note.

I'd love to hear from you.

If any of this resonates, or you just have questions, send a message or give me a call. No obligation, no pressure, just a conversation.